what's your type?

it's fascinating how the way something looks makes an impression. i know this could be taken as an obvious fact, but look at it deaper than the surface with me for just a moment. what somewhere wears, the way they act, their personality, and everything inbetween forms them to who they are. fonts do this too.
i think i've always been attracted to different fonts and the overall usage of typography, even before i took design as seriously as i do now. again...you're gonna have to dig deeper than the surface, but typography really is a beautiful thing. something else with so much history and beauty that really is taken for granted. i take forever choosing fonts for designs in any work i do...finding the right one is essential. like finding the right thing to wear on a first date. this may be pointless to some of you and that's totally fine, but type really expresses the same thing that people express in a different way. make sense? alright. a website for a photographer is going to use a different font than a website for a gothic clothing company. now i know this is extreme...so put more simply, an urban-street photographer will use a different typeface from a fashion photographer. type is everywhere and we encounter it everyday. in advertising, tv, the newspaper, the internet, books...they're all so beautiful. it's one of my goals to create my own font one day. i think that would be the coolest thing. i kind of already have one i'm working on, but it's not the whole alphabet yet. it's very time consuming. how cool to have something like that published, right? anyways...sorry to bore those who care less about design and simplistic wonders like fonts, it's just the designer coming out of me. i'll leave you with a pretty cool website that expresses typography in a really different way. it was done by one of the top design firms in new york city, mucca design.
for another really well designed piece of work look at color in motion by Maria Claudia Cortes of rochester. this thesis project of hers has received her awards and recognition world wide.
someday it'll be my turn...










